HAFIZ, Reaz. Rethinking Brand Identity to Become an Iconic Brand - A Study on Pepsi. Asian Business Review, Dhaka, Bangladesh, v. 5, n. 3, p. 97–102, 2015. DOI: 10.18034/abr.v5i3.60. Disponível em: https://abc.bdtopten.com/index.php/abr/article/view/60. Acesso em: 25 jan. 2026.